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Ram Truck Brand Launches Multi-tiered Sponsorship With Churchill Downs and the 137th Kentucky Derby
* Ram Truck is the Official Truck of Churchill Downs and the Kentucky Derby
* First-ever dedicated 'Ram Backcountry' area with VIP lounge for owners, jockeys and staff
* Ram Truck logo and vehicle lineup displayed around Churchill Downs
* Ram Truck debuts new tagline ? 'Guts. Glory. Ram.'
May 6, 2011 , Auburn Hills, Mich. - For the second consecutive year, the Ram Truck brand will continue its title as the Official Truck of Churchill Downs and the Kentucky Derby. The brand announced a multi-faceted program dedicated to the 2011 Kentucky Oaks and Kentucky Derby horse races. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays and work trucks in and around the track, gate crew staff uniforms, and Ram branded jockey pants.
"The Ram Truck brand is proud to be affiliated with the great tradition of the 137th Kentucky Derby at Churchill Downs. Our trucks have established a strong reputation for quality and reliability when it comes to towing Thoroughbred horses and their equipment in style," said Fred Diaz, Ram Truck Brand President and CEO and Head of National Sales, Chrysler Group LLC. "This year's participation marks a milestone for the Ram Truck brand as we move forward with our continued partnership and introduce the Ram Truck brand's new tagline, 'Guts. Glory. Ram.'"
The new tagline, which debuts during race programming, pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.
View Original Source: http://www.media.chrysler.com/newsrelease.do?id=10881&mid=2
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* First-ever dedicated 'Ram Backcountry' area with VIP lounge for owners, jockeys and staff
* Ram Truck logo and vehicle lineup displayed around Churchill Downs
* Ram Truck debuts new tagline ? 'Guts. Glory. Ram.'
May 6, 2011 , Auburn Hills, Mich. - For the second consecutive year, the Ram Truck brand will continue its title as the Official Truck of Churchill Downs and the Kentucky Derby. The brand announced a multi-faceted program dedicated to the 2011 Kentucky Oaks and Kentucky Derby horse races. From the moment Thoroughbred fans enter Churchill Downs they will be immersed in the Ram Truck brand via vehicle displays and work trucks in and around the track, gate crew staff uniforms, and Ram branded jockey pants.
"The Ram Truck brand is proud to be affiliated with the great tradition of the 137th Kentucky Derby at Churchill Downs. Our trucks have established a strong reputation for quality and reliability when it comes to towing Thoroughbred horses and their equipment in style," said Fred Diaz, Ram Truck Brand President and CEO and Head of National Sales, Chrysler Group LLC. "This year's participation marks a milestone for the Ram Truck brand as we move forward with our continued partnership and introduce the Ram Truck brand's new tagline, 'Guts. Glory. Ram.'"
The new tagline, which debuts during race programming, pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.
View Original Source: http://www.media.chrysler.com/newsrelease.do?id=10881&mid=2
